How to use the Delight Grid to create emotional attachment to products
2025-04-01 12:00 - 12:45 (America/New_York) | Remote
[URL of this listing: https://usercalendar.com/event/how-to-use-the-delight-grid-to-create-emotional-attachment-to-products/]

Want customers to love your product – and keep coming back? 💡

You’ve probably heard of the Kano Model—the go-to framework for classifying features into Must-haves, Performance boosters, and Delighters. And let’s be real, it’s the Delighters that set great products apart. But here’s the big question:

👉 Which Delighters should you build to create deep emotional connections with your users?

To answer this, I’ll be joined by Nesrine Changuel, the creator of the Delight Grid 🎯. Her framework helps product teams strike the perfect balance between functional and emotional motivators. As a former Google & Spotify product manager, she knows exactly how to build features that don’t just work—they wow.

Agenda

1. The Kano Model & why Delighters matter2. How functional & emotional motivators shape user attachment3. A deep dive into the Delight Grid4. Q&A – your chance to ask Nesrine anything!

Key Learnings

Nesrine will share a powerful framework to help you prioritize Delighters and build a portfolio that keeps users hooked.

About Nesrine

Currently the Career Lab Director for the Product Management track at ESSEC Global MBA, Nesrine has worked on products like Google Meet or Spotify’s video features, thereby bringing video podcasts to millions. She’s also been a lecturer at INSEAD and Product School, guiding the next generation of product leaders.

Register for free!
