The Wise approach – Turning user interviews into conversations
2024-07-10 12:00 - 12:45 (America/New_York) | Remote
[URL of this event: https://usercalendar.com/event/the-wise-approach-turning-user-interviews-into-conversations/]
Running effective user interviews is not just about what you ask, but how. Turning a potentially rigid Q&A into a seamless conversation, you can help your participants open up, which allows you to unlock deeper insights.
‍Dalia El-Shimy, Director of UX Research @ Wise, has spent her professional career perfecting her approach to turning user interviews into human discussions.In our webinar on July 10th, we’ll explore how she prepares discussion guides in a dialogue form or the techniques she uses to create a conversational atmosphere.
