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How to set up user research from scratch
June 11 @ 6:00 pm – 6:45 pm EDT
[URL of this listing: https://usercalendar.com/event/how-to-set-up-user-research-from-scratch/]
Setting up a research function is complex. How to keep processes simple? How to show and communicate impact early on?
To learn how to build a research practice from scratch, I’ll sit down with Anna-Zsofia Csontos, UX researcher @ UX Studio. She developed a knack for setting up research practices for startups as well as corporates and distilled a methodology to get started.
Our agenda
1. Steps of setting up a research practice
2. How to keep the implementation efforts low
3. Pitfalls of launching a research practice
4. Fine-tuning of the approach based on company size
Key learnings
Anna-Zsofia will share a blueprint to set up a research practice in your org. If you have one, you can explore where the research process can be more streamlined and how to increase its impact.
About Anna-Zsofia
She is a UX researcher @ UX studio who helped numerous companies (big or small) to properly set up their research practices. She is a psychologist by education and she regularly holds courses on customer-centered design.
