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Research for Product Managers – Module 4 – Continuous discovery
April 17 @ 12:00 pm – 1:00 pm Berlin, CET
[URL of this listing: https://usercalendar.com/event/research-for-product-managers-module-4-continuous-discovery/]
Teresa Torres rightfully argues that we make product decisions every single day. To stay on top of user needs, product teams need continuous touchpoints with users. They need continuous discovery.
Our host, Dr. Bryan Rill, will introduce you to the concept of continuous discovery and how to get started with it. Bryan, a lecturer at UC San Diego with +20 years of user research experience, is perfectly positioned deliver the right balance between theory and practice.
This is the fourth module out of four covering fundamental research skills for product managers.
Goals for the module:
1. Learn how to create a unified view of the customer
2. Find people to talk to
3. Develop a voice of the customer strategy
Practical Techniques & Templates you can use:
1. Leveraging Moments that Matter with Airtime microsurveys
2. Building a Panel – Automating recruiting with Airtime
3. The CX scorecard
About Bryan
Bryan is the founder of Rill Insights, a product research & design agency located in California. He has established and scaled user research practices in numerous companies, small and large. He infuses his deep on-the-ground experience with academia teaching prototyping & design at UC San Diego.
About Airtime Academy
Airtime Academy offers a limited series of 4 modules for product managers to learn practical user research skills. Goal is to teach techniques and tooling so that you can run some types of research on your own. The modules are hosted by Dr. Bryan Rill, in each one we cover 3 topics including theory, exercises as well as relevant tools.
