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UX research has been undergoing a dramatic shift, in both principle and practice. The need for agile decision-making has fueled demand for research and yet it is often unappreciated. How can we reframe what we do, in order to ensure that human-centered research remains vital to businesses? And how do we address the lack of...
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Ruby Pryor, a global UX Research expert, will share trends in UX research and three practical strategies that researchers and research leaders can use to navigate those trends to increase their impact. She will also share her four-level framework for communicating UXR impact and lead a discussion of the categories and types of metrics that...
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Interviews, click prototypes, explainer videos, concierge services – the list of validation techniques seems endless. But how well do they really work? To find out, I’ll be sharing my experiences as a guest lecturer at Shenkar Collage from the early days of building Airtime. The session is open for everyone.I don’t offer a silver bullet,... |
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In this session, join Nikki Anderson and Ned Dwyer as we explore how transformation in the research industry is reshaping the role of UX researchers and redefining how organizations approach research. Research leaders have an opportunity to embrace AI’s role in automating tactical tasks and empower their teams with scalable research processes. By leveraging tools...
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AI tools are proliferating, with some promising to do all the synthesis of interviews in seconds and others offering insights from synthetic participants. The hard truth is that AI will increasingly permeate our workflows. What you can control, however, is where in the UX research process you use AI wisely—and understand the level of trustworthiness...
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More and more, research is being carried out by people who aren't dedicated researchers. What does this mean for the researcher role? And how can researchers bring value to a company in this brave new world? It’s time to reshuffle how we think about the role! Join us for a session with Julian Della Mattia...
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Join us for an AMA with Nicolas Lee, Senior Research Ops Manager at Alteryx, as he shares his early insights and experiences in this new role. Don’t miss the chance to discuss topics like: 💡 Navigating the transition into a new Research Operations leadership role 📊 Setting early priorities for scaling impact 🔧 Building foundational...
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