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Flight Centre Travel Group – Leisure’s Playbook for Research Democratization
April 15 @ 7:00 pm – 8:00 pm EDT
[URL of this listing: https://usercalendar.com/event/flight-centre-travel-group-leisures-playbook-for-research-democratization/]
Democratization of UX research is transforming how organizations generate and leverage insights. While empowering more teams to conduct research leads to faster decision-making and greater customer centricity, it also presents challenges—ensuring consistency, maintaining research quality and rigor, and avoiding misinterpretation.
In this session, Will Yanko, PhD, Senior Researcher & Research Operations Coordinator at Flight Centre Travel Group – Leisure, joins us to share how he has successfully democratized research within a global company of 3,000 employees, despite having only two full-time researchers. Will has extensive experience in research and has led Flight Centre towards a culture of customer-centricity through an innovative research empowerment program.
In this session, we’ll explore:
- How Flight Centre empowers teams to conduct research effectively
- Real-world strategies for scaling research while ensuring rigor and consistency
- Overcoming barriers to democratization, from funding limitations to tool consolidation
- Measuring the ROI of research
- What to look for in research tooling to support democratization
Plus, take home Will’s research framework template!
This webinar is ideal for UX researchers, ResearchOps professionals or organizational leaders looking for real-world insights on how to successfully scale research across the organization.
