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How internal personas help you deliver key messages to stakeholders
April 15 @ 12:00 pm – 12:45 pm EDT
[URL of this listing: https://usercalendar.com/event/how-internal-personas-help-you-deliver-key-messages-to-stakeholders/]
Have you ever grown angry thinking “But I’ve explained this 1,000 times!” when talking to a colleague or superior?
More often than not, the reason your messages don’t land has nothing to do with the intelligence or attention of the person. It has something to do with their personality.
To understand how personality types shape how we prefer to receive information, I’ll sit down with Naresh Shan, co-founder of DesignOps Aligned. Having worked for years with product & design teams, Naresh has found that developing internal personas using Thomas Erikson’s framework from ‘Surrounded by Idiots’ can effectively alleviate communication problems.
Agenda
1. Personality types and how they influence workplace dynamics
2. How to build internal personas
3. How to use personas to tailor your communication to stakeholders
4. Q&A
Key Learnings
Naresh will provide you with a blueprint to develop your internal personas helping you minimize misunderstandings and communicate more effectively with your stakeholders.
About Naresh
Naresh is the co-founder of DesignOps Aligned, which helps product teams optimize their processes with DesignOps methodologies. His career spans over 15 years, and he’s seen it all – having been a developer, UI designer and UX / design ops leader at companies like Johnson Controls. He is also the host of the Design Ops Podcast Show.
