Strategic Product Research is in high demand, but Product and UX professionals are often set up to fail. What exactly does strategic research entail? And how does it differ from discovery research? Learn why showing conceptual designs to users doesn’t work and explore better ways to evaluate whether you are building the right product or...
“Impact” can mean different things to different teams: stakeholder alignment, shipping better products, increasing customer centricity. But what about a core component of any business: the total amount of money generated from a company’s primary operations? This kind of impact—revenue impact—is what Claudia Natasia thinks more UX teams can and should focus on. Before she founded her...
As UX researchers, designers, and product leaders, staying attuned to shifting customer needs, behaviors, and priorities is paramount. However, many teams aren’t as connected to their customers as they think. Continuous Discovery provides a solution for this problem. Join us for a webinar discussion where we dive into what continuous discovery is, who it’s for,...