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UX research has been undergoing a dramatic shift, in both principle and practice. The need for agile decision-making has fueled demand for research and yet it is often unappreciated. How can we reframe what we do, in order to ensure that human-centered research remains vital to businesses? And how do we address the lack of...
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Featured
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Featured
In this session, join Nikki Anderson and Ned Dwyer as we explore how transformation in the research industry is reshaping the role of UX researchers and redefining how organizations approach research. Research leaders have an opportunity to embrace AI’s role in automating tactical tasks and empower their teams with scalable research processes. By leveraging tools...
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Featured
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AI tools are proliferating, with some promising to do all the synthesis of interviews in seconds and others offering insights from synthetic participants. The hard truth is that AI will increasingly permeate our workflows. What you can control, however, is where in the UX research process you use AI wisely—and understand the level of trustworthiness...
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