Google has been an early advocate of critical user journeys (CUJ) and how they help product teams become more user-centric. It seems so self-explanatory and obvious when Google tells about CUJs - almost like watching the smooth strikes of a tennis player at the US Open thinking "Well, I could hit a ball like that...

Join us on November 7 for an AMA with Casey Gollan, Manager, Product + Research Operations at IBM. Casey will discussing how to build strategic research systems for scaling impact. ✅ Register now to join us for an exciting discussion on topics like: 💡 Integrating research into product development⚙️ Automating research processes and metrics tracking🎯...