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AI tools are proliferating, with some promising to do all the synthesis of interviews in seconds and others offering insights from synthetic participants. The hard truth is that AI will increasingly permeate our workflows. What you can control, however, is where in the UX research process you use AI wisely—and understand the level of trustworthiness...
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More and more, research is being carried out by people who aren't dedicated researchers. What does this mean for the researcher role? And how can researchers bring value to a company in this brave new world? It’s time to reshuffle how we think about the role! Join us for a session with Julian Della Mattia...
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Join us for an AMA with Nicolas Lee, Senior Research Ops Manager at Alteryx, as he shares his early insights and experiences in this new role. Don’t miss the chance to discuss topics like: 💡 Navigating the transition into a new Research Operations leadership role 📊 Setting early priorities for scaling impact 🔧 Building foundational...
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AI is reshaping the research landscape — but it’s not replacing researchers. Instead, it’s giving them superpowers. So, how can Research and Research Ops professionals harness AI to maximize their impact? And what unique value do researchers bring that AI can’t replicate? Join us for an AMA with Ari Zelmanow, Research Leader at Twilio, where...
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"Look, if you had one shot or one opportunity...." The famous line from Eminem doesn’t just apply to aspiring artists. Building hardware is expensive and oftentimes there is no quick fix if you got something wrong. So, does that make our palms sweaty? To understand how music hardware UX research works and what we can...
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UX research is at a pivotal moment; the need to transition from generating insights to enabling organizational change is becoming essential for establishing a critical business function. But how can researchers position themselves as strategic advisors rather than service providers? And what approaches can help increase research visibility and influence across the organization to drive...
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