The Wise approach – Turning user interviews into conversations
The Wise approach – Turning user interviews into conversations
Running effective user interviews is not just about what you ask, but how. Turning a potentially rigid Q&A into a seamless conversation, you can help your participants open up, which allows you to unlock deeper insights. Dalia El-Shimy, Director of UX Research @ Wise, has spent her professional career perfecting her approach to turning user...