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Flight Centre Travel Group – Leisure’s Playbook for Research Democratization

​ Democratization of UX research is transforming how organizations generate and leverage insights. While empowering more teams to conduct research leads to faster decision-making and greater customer centricity, it also presents challenges—ensuring consistency, maintaining research quality and rigor, and avoiding misinterpretation. ​In this session, Will Yanko, PhD, Senior Researcher & Research Operations Coordinator at Flight...

Free

How internal personas help you deliver key messages to stakeholders

Remote

Have you ever grown angry thinking "But I've explained this 1,000 times!" when talking to a colleague or superior? More often than not, the reason your messages don't land has nothing to do with the intelligence or attention of the person. It has something to do with their personality. To understand how personality types shape...

Free

How to use the Delight Grid to create emotional attachment to products

Remote

Want customers to love your product – and keep coming back? 💡 You've probably heard of the Kano Model—the go-to framework for classifying features into Must-haves, Performance boosters, and Delighters. And let’s be real, it’s the Delighters that set great products apart. But here’s the big question: 👉 Which Delighters should you build to create...

Free